Your website is the core of your online presence. It should be connected to all of your social media channels, connected to all your online directory listings, and included in all of your advertising (online and off). Your website is a spokesperson for your business that should be working for you 24/7. It needs to have all the answers for potential customers, such as your phone number, your address, your business hours, product/service information, frequently asked questions and why you are the best at what you do…etc.